Reasons to Advertise

Your success is our success!

Heart of a Texan Shopper is the best avenue for antique, unique and specialty stores to advertise. We target the specialized audience you are selling to, through our print publication, online publication and a strategic marketing plan.

We are here to help you! Most small and medium-sized businesses are poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need – at four or more times the cost!

Our Print Publication

Heart of a Texan Shopper is a communication tool to bring merchants and shoppers together and is widely regarded as one of the states most circulated shopping directories. We specifically target the areas around your store’s location to distribute our print publication. You can find a map of our distribution points on page 2 of Heart of a Texan Shopper located on the Home Page of this website.

We distribute:

Between 8,000-15,000 copies per month throughout Texas and New Mexico.
Several thousand extra copies are being circulated at one of the largest antiques events in the nation “The Round Top Antiques Fair” during Texas Antique Week. This fair boasts of amazing antiques and unique speciality items.
Approximately 2,500 copies are sent to the 12 Texas Travel Centers at various entry points into Texas.
We are working diligently every month to get our publication out in additional locations.

How you appear in the eyes of your potential customers determines your success or failure! Allow our graphic designer to create an advertisement that catches everyones attention.

We create:

We use photos and/or logos of your business to design a unique advertisement. Please note that if you have a previously designed ad, it can be used in our publication.
We have personally found that a photo of one of your especially nice, unique items is a real ATTENTION GRABBER, the photo says: this is the type of quality items we have.
Many of our customers have even sold pictured items through a phone call. Remember that one good sale can pay for your advertising for a month and sometimes even a year!
Along with ads, detailed area maps are created to help shoppers find the stores and shows. Readers simply match the number on the ad with the numbered star on the map.

The staff of Heart of a Texan has a combined total of 17 years experience in the print publication business. We have learned a lot in those years about marketing and advertising that we pass along to our customers!

We suggest:

Find your niche and keep yourself in front of your potential customers as often and as creatively as you can. Too much time between ads can rob you of “residual effects”. You may not get your investment back on your first few ads, especially if you allow your advertising to get cold (this is why most small advertisers think advertising doesn’t pay).
Periodically spice up or change your ad! Just email us by the 12th of the month prior to publication.
No one ad works alone! Advertise often and keep your name out there consistently – ads that stay in the directory are the advertisers telling us about customers walking in with the paper.

Online Publication

In addition to our print publication, our website www.heartofatexan.com
contains each monthly issue of the shopping guide complete with maps.

Shoppers can read the publication online for FREE just as if they picked up a hard copy in a store.
Your potential customers can print out a copy of any or all of our pages.
Our online directory will multiply the publication’s and your ad’s readership by thousands thereby increasing your business’s visibility to travelers and shoppers across the globe.

Marketing Plan

We understand the need for full marketing plan development and know that effective websites are at the hub of effective marketing plans. While most of our efforts have been focused on our print publication, we know that the market place is changing at a rapid rate, and future plans include working diligently to advertise and promote the online publication through:

Direct sales
Google ads
Multiple exchanging of links with similar businesses
Listings with regional directories such as local.com, yellowpages.com, yellowbook.com. and superpages.com.

In essence, we are working hard to give you the best value advertising for your money. Consider us your own personal advertising agency, without the cost you would normally pay for this service! You pay for low-cost advertising in our publication; we will pay the higher cost advertising to promote your business in our print and online publications!